One Australian teenager dies and more than 60 are hospitalised each week after alcohol related incidents . The fundraising campaign aims to encourage West Australians  to stay sober for the month of October , through a campaign by Life Education WA, raising money to educate primary school children about the dangers of excessive drinking. Other benefits from a month away from alcohol include feeling healthier and fitter, weight loss and enjoying the weekend mornings.

Teenagers who start drinking before 15 years are five times more likely to become alcohol dependant than those who do not start until after 21 years of age.

Last year , in Western Australia , 4552 ambulances were called out to treat alcohol intoxication, including 372 children and teenagers. Nearly 50% of 16-17 year old drinkers say they intend to get drunk most times/every time they drank alcohol. Alcohol is involved in 13% of all deaths among 14-17 year olds.

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