In the 10 years leading to 2013, 33 cyclists were killed and 1097 injured.

An education campaign kicked off for four months across radio, outdoor and online mediums to encourage a culture of respect and awareness between cyclists and drivers on WA roads. The need for a media campaign has been highlighter by the increasing figures for cycling fatalities and serious injuries.

SheRides ( a program to run over eight weeks designed to provide a provide a supportive, encouraging, motivating environment for women to develop skills and confidence to ride in traffic and off-road environments.)

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